privacy policy

Everything But Water is part of Orlando Bathing Suit, LLC ("OBS"). OBS is committed to respecting your privacy and recognizing your need for appropriate protection and management of contact information you share with us (the phrase "contact information" means any information by which you can be contacted or personally identified, such as your name, mailing address, email address, telephone number, etc.). The purpose of this Privacy Policy is to inform you of information we may collect from you, how we use and disclose such information, and the choices you have regarding our use of (and your ability to review, correct and opt out of) the information. This Privacy Policy applies to information we collect about you in our stores and through our website or customer service phone lines. By using our website or sharing your contact information with us, you are accepting and consenting to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, your sole remedy is to cease using the Website, not go to our stores and not to provide us information over the telephone.

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Collecting Information About You

There may be times (such as when you purchase or order a product, subscribe to a service, register to receive catalogs or participate in contests, sweepstakes or promotions, etc.) when we ask you to provide certain contact information about yourself. During the past twelve (12) months, we have collected identifiers such as a real names, aliases, postal addresses, birth dates, online identifiers, Internet Protocol address, email addresses, or other similar identifiers; categories of personal information described in subdivision (e) of Section 1798.80 of the Cal. Civil Code, such as telephone numbers, credit card numbers, debit card numbers, and other financial information; professional or employment-related information; characteristics of protected classifications under California or federal law, such as gender; Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement; commercial information, including records of products purchased, obtained or considered, or other purchasing or consuming histories or tendencies; and geolocation data.

In general, you can visit many of our web pages without telling us who you are or revealing any contact information about yourself; however, in visiting our Website, even if you do not provide us with your contact information, we may track the Internet domain address from which people visit us, other electronic markers and identifiers and other information about our website. We may analyze this data for preferences, trends, Website usage statistics and to recognize you for future visits to our Website. We may also receive usage data from your mobile phone or other device you use to access our Website, including location data, internet protocol address, device and browser type, along with other related information, which we may also combine with other information about you.

If you access our Website with your log-in credentials from a social networking site (e.g., Facebook) or if you otherwise agree to associate your account with us with a social networking site, we may receive personal information about you from such social networking site, in accordance with the terms of use and privacy policy of the social networking site. We may add this information to the information we have already collected from you via our stores and website. If you do not want to share this information with OBS, then you should not link or utilize your social media account to interface with our Website.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, including affiliate or business partners. The opt-in is not transferable to another party involved in the process.

Using Information About You

We use your contact information for analytical and marketing purposes, such as:

  • confirming and tracking your order, subscription or registration;
  • analyzing preferences, trends and statistics;
  • informing you of our new products, services and offers;
  • contacting you regarding our products and services electronically or via our hard-copy catalog; and
  • providing you with other information from and about OBS and/or our products and services.

We contact you only in ways compatible with your communication choices. You agree to inform us of any changes in your contact information. You agree that you are solely responsible for maintaining the accuracy and completeness of your contact information.

Our Marketing Partners

From time to time we may establish a business relationship with other persons or entities. These are known as our Marketing Partners. In such cases we may rent, exchange, share and/or cross-reference information, including contact information about you that will enable such persons or entities to contact you regarding products and services that may be of interest to you. We may choose to disclose nonpublic personal information about you, the consumer, to a third party for compensation as provided in this Privacy Policy.

To serve you better, we may combine information you give us online, in our stores or through our catalogs. We may also combine that information with publicly available information and information we receive from or cross-reference with our Marketing Partners and others, including providers of third-party cookie and other third-party browsing and use data. We use that combined information to enhance and personalize the shopping experience, to recognize our customers so that we can communicate directly about our products and events that may be of interest and for other promotional purposes.

Our Services Providers

We may contract with companies or persons to provide certain services including credit card processing, shipping, data analysis and management, promotional services, Website and data hosting and processing, etc. These are known as our Service Partners, and we provide them with the information needed to perform these services, which may include access to your information.

Location Information

We use the Google Maps service on our Website. We may use the Google Maps service, and other services, to collect information about your physical location. We use this information to aid in your shopping experience, including to create greater ease of use during the checkout process, including to suggest your shipping and billing address, or to help you find the closest store location. The Google Maps service is governed by Google's privacy policy located at

Advertising and Online Tracking

We allow third-party companies to serve ads and/or collect certain information when you visit our Website. These companies may use information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) collected during your visits to this and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies may also tie identifiers associated with a particular browser or device to identifiers associated with other browsers or devices used by the same user or household (e.g., a device identifier associated with a user's computer may be tied to the device identifiers of that user's tablet and phone) in order to measure and target advertisements tailored to user interests across their devices and send personalized marketing communications. These companies typically use a cookie or third-party web beacon to collect this information. Our systems recognizes "Do Not Track" signals as an opt-out for the sharing of your data with third parties. We take good faith efforts to comply with this request; however, you may still need to contact any third-party companies (including those who may have cookies or beacons on our Website) to direct them to not share your data with third parties. To learn more or opt out from these companies you can visit: or

We also provide you with additional tools to opt out of marketing from us or certain transfers of your information. You can learn about this in the Opting Out of Marketing and Transfers section of this Privacy Policy.

Other Transfers

In certain instances, we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, OBS or others. We may also disclose your contact information when we believe the law or legal process requires it, or it is reasonably prudent to do so. In the event of a change of control or sale of all or substantially all of our business assets, we may disclose your personal information to a purchaser that agrees to abide by the terms and conditions of this privacy policy.

Opting Out of Marketing and Transfers; Updating and Deleting Information About You

We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us or our Marketing Partners or if you would like to opt out of our rental or exchange of your information with other marketers, please following the instructions at: We utilize the services of Clarip to assist with this opt-out process. However, if you would prefer to contact OBS directly, please call us at 1.888.796.6661 or send us an email to Please be sure to include your full name, email address, mailing address and the information you do not want to receive. If you would like to update or correct your email address, mailing address or other contact information with us, please contact us the same way. If you like, you may use one of the following statements in your message to us

  • I prefer not to receive email advertisements, such as updates regarding products and services, special promotions or upcoming events
  • I prefer not to receive direct mail advertisements, such as periodic catalogs and mailings regarding products and services, special promotions or upcoming events.
  • I prefer not to have my contact information provided to third parties for their marketing purposes

You may also click the designated link at the bottom of email advertisements to be removed from future email updates.

Please note that the most expeditious way to process your request is to go to If you contact OBS directly, requests to remove or update your contact information may take up to ten (10) days for email and phone requests and 6-8 weeks to process your postal mail request.


When you visit our Website, we send one or more "cookies" to your computer or other device. We may also use cookies in emails that you receive from us. A "cookie" is a small data file that is placed on your computer when you visit a website. A "session cookie" expires immediately when you end your session (i.e., close your browser). A "persistent cookie" stores information so when you end your session and return to the same website at a later date the cookie information is still available. We use cookies to improve the quality of our service when you visit our Website and other websites of interest to you. We also use cookies to remind us of who you are, tailor our products, services and advertising to suit the personal interests of you and others, estimate our audience size, assist our online merchants to track visits to and sales at our website and process your order, track your status in our promotions, contests and sweepstakes and/or analyze your visiting patterns

Certain of our Service Providers may use cookies and collect information on our behalf. In addition, we or certain of our Service Providers, in connection with the services that they provide to us, may work with third parties who may use cookies to collect information to tailor advertising for you and others elsewhere on the Internet and on our website, and to assist in reminding us of who you are. If you would like to opt out of accepting cookies altogether, you can generally set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of our website or other services may not work if you delete or disable cookies.

We use Google Analytics on our websites to collect usage data, to analyze how users use the websites and to provide advertisements to you on other websites. For more information about how to opt out of having your information used by Google Analytics, visit


We maintain physical, electronic and procedural safeguards to protect the confidentiality and security of information transmitted to us. To guard your information delivered to us electronically, our Website uses Secure Sockets Layer (SSL). We utilize a third-party payment processor to handle all financial transactions on our Website. SSL encrypts your credit card number, name and address so only our third-party payment processor should be able to decode your information. No data transmission over the Internet, however, can be guaranteed to be 100% secure. As a result, while we strive to protect your contact information, we cannot guarantee or warrant the security of any information you transmit to or from our website, and you do so at your own risk.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place. You remain solely liable for the safety and security of your password.

Protecting Children

The Website is meant for adults and those who have reached the age of majority as defined by the laws of their domicile. This Website is not meant for individuals under the age of eighteen (18) or those defined by the laws of their domicile as minors. OBS does not permit anyone under the age of eighteen (18) to register with us without parental consent. We also do not send email correspondence to anyone who tells us that they are under the age of sixteen (16) (even where parental consent is provided). Nonetheless, this Privacy Policy is still designed to comply with the Children's Online Privacy Protection Act ("COPPA") to the extent COPPA applies. Accordingly, we do not knowingly collect or retain any personal information about users under the age of thirteen (13). If we obtain actual knowledge that we collected or retained personal information about a child under the age of thirteen (13), that information will be promptly deleted from our database, servers, and all other media. Since we do not collect information from users under thirteen (13) years old, no such information is knowingly disclosed to third parties.

California users under the age of 18 may request the removal of their content or information publicly posted on websites by sending us an email at Please note that most of the user content that appears on our website is stored and controlled by third party providers; thus, complete and comprehensive removal of the content may not be possible.

Links to Third Party Websites

Our websites may contain links to websites operated and maintained by third parties, over which we have no control. Privacy policies on such linked websites may be different from our privacy policy. You access such linked websites at your own risk. You should always read the privacy policy of a linked website before disclosing any of your information on such website.

Legal Process and Investigation Issues

From time to time, we may be required to respond to a subpoena or similar investigative demand from law enforcement, a court order, a government agency, or a private litigant. We reserve all rights to defend, within its sole discretion, against such legal requests, demands, and claims. For instance, we may raise or waive legal objections or rights. We also reserve the right to disclose your information, as allowed by applicable law, when we believe it is reasonably appropriate based on the situation. Such disclosure may occur, but is not limited to, disclosing your information in connection with efforts to: investigate, prevent, or commence other actions regarding suspected illegal activity or other wrongdoing; to protect; defend the rights, property or safety of our company, our users, our employees, or others; comply with applicable law or cooperate with law enforcement; or enforce our agreements or policies.

Information Retention and Security

We may store your information for more than one (1) year from the time of initial submission, as well as automated personal information we collect about you.

We take reasonable security measures to protect users' information against unauthorized access, loss, alteration, or destruction. These measures include encryption and physical security measures to guard against unauthorized access to systems where we store personal information, and the usage of reputable third-party vendors. Despite these reasonable measures, we cannot guarantee our security measures are impenetrable. Therefore, although we take reasonable steps to secure your information, we cannot and do not promise or warrant that your information will always remain secure.

Website Visitors from Outside of the United States

If you are visiting from a location outside of the United States, you will be connected through and to servers located within the United States (where data privacy laws are less stringent than in the European Union and other jurisdictions). Some of the recipients of your personal information may be located in countries (including the United States) that do not provide a level of data protection as the European Union or other jurisdictions. Everything But Water takes reasonable steps to handle your personal information consistent with our Privacy Policy. If you choose to access or use the Site, you consent to the transfer, use and disclosure of information in accordance with our Privacy Policy and applicable law within the State of Florida, United States.

Your personal data is primarily used to provide you with the products and services you request. It may also be used to comply with legal obligations we are subject to or to fulfill our legitimate interests, such as to personalize your experience, develop and improve our services or to detect illegal activities. With your prior consent, it may also be used to send you offers and promotions.

Purchases made through our website that ship outside of the United States are coordinated through a third-party company, Borderfree, Inc. ("Borderfree"). Borderfree collects your information and shares your personal information with us so that we may fulfill and ship your orders. You can view Borderfree's privacy policy at for more information on their privacy practices.

California Residents: Rights under California Law

If you are a California resident, please see our Privacy Policy Supplement for California Residents.

Nevada Residents: Rights under Nevada Law

If you are a Nevada resident, you may opt-out of the sale of your Personal Information. To do so, please follow the instructions at or contact us at and title the subject of your email "Nevada Privacy Rights Opt-Out Request" or call us at 1.888.796.6661. In response, we will request information from you to verify your identity. We will respond to your request, once verified, within 60 calendar days (with a possible thirty- (30) day extension upon notice to you).

Policy Changes

If we decide to change our privacy policy in whole or in part, we will inform you by posting a notice on our Website, as applicable. Those changes will go into effect on the effective date posted in the notice and/or at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our Website and will replace any prior policies that are inconsistent. Your continued use of our websites or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Social Security Numbers

We do not knowingly collect or retain social security numbers. In using our Website, you agree not to send us your social security number.

Your Feedback and Contacting Us

To help us improve our privacy policy and practice, please give us your feedback. You may email us at or call us at 1.888.796.6661. Similarly, you may contact us to update any of your information that you have provided to us. You may also log into your Website account to modify information in your customer profile.

Privacy Policy Last Updated: December 12, 2023